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Why January Is The Best Time To Go Swimsuit Shopping


January 02, 2017

Are you starting to get the winter blues?

Do you want to plan your next beach getaway ASAP?

Imagine yourself relaxing on the beach, enjoying the beautiful day in your new bikini while the rest of the country is knee-deep in snow.

Shopping for a swimsuit in January doesn't have to be a scary experience. It is actually the best time of the year to get started finding the swimsuit you want for your next trip.

Here are some reasons why you should get a jumpstart on your shopping in the new year.

  • A new year means a new you. You're probably already making your New Year's resolutions and one of them is working out more or taking on a new diet or cleanse. It's just the right kind of motivation you need to find the perfect swimsuit that looks awesome on you!
  • It's the best month to buy a swimsuit, according to retailers. Some retailers discount last season's swimsuits while most swimsuit retailers are already stocking this year's hottest trends. According to Ghobrial, "In the resort months of December and January, when we set up our swim shops and bring in the most merchandise to fill them"
  • Combat the winter blues with a bright new swimsuit. Tired of looking at the snow outside? Perk up with a bright and colorful swimsuit. It's the best way to beat the winter blues, especially if you live in an area of the country that has a longer than usual winter. You may not be able to wear the bathing suit now, but it may inspire you to start thinking about your beach getaway. Which brings us to…
  • It's time to start planning your vacation. There are two types of vacationers: those who already have their vacations booked for the next year and those who already have their outfits planned out and packed. January is the perfect time to start planning your vacation, even if it's not for the next few months. At least you can get the swimsuit you've been eyeing now instead of waiting until the last minute, hoping your size is still available.


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